LOGO CONSTRUCTION
HOUSE OF YÊU (LOVE)
I chose the brand name "HOUSE OF YÊU", where "Yêu" means love in Vietnamese, to create a space that embodies love, comfort, belonging, and growth. "HOUSE OF YÊU" reflects the belief that scent is more than just a fragrance; it's a powerful tool to inspire confidence, nurture self-love, and celebrate the beauty in each of us.
BOTTLE/LABELS
PRODUCT set-up
POSTERS
House of Yeu presents a distinctive perfume line inspired by the lotus flower, a symbol deeply rooted in Vietnamese culture. As a Vietnamese American, I sought to integrate my passion for fragrance with my cultural heritage. The two bottles in this collection are each unique yet share thematic elements related to the lotus, reflecting a cohesive style.
The fragrance "Mơ," which translates to "dream," embodies the essence of the lotus during the night when its petals are closed. Conversely, "Sáng," meaning "morning" or "bright" in Vietnamese, captures the experience of the lotus as its petals open during the day. Collectively, both bottles represent the duality of the lotus flower, reflecting the themes of night and day.
TESTER STRIPS
Given that this is a perfume line, it is essential to incorporate an interactive element that allows the viewer (consumers) to experience the fragrance through the use of tester strips, as well as two specially crafted perfume testers.
PERFUME NOTES SIGN
The inclusion of a perfume notes designation is beneficial for viewers, as it provides insight into the composition of the fragrance. Perfume notes are categorized into three distinct phases: top notes, heart notes, and base notes. Top notes represent the initial impression upon application, heart notes embody the primary scent profile, and base notes define the fragrance's longevity.
INTERACTIVE SET-UP
GALLERY SET-UP
