Previous Type
REASON: This project was part of AVT 215 Typography, where we were tasked with creating our own custom typography. The target audience was individuals looking for a playful and fun typographic style for their designs. The goal was to present the final typography clearly, including its name and visual characteristics. In retrospect, I feel that my design does not fully capture this intended essence. I believe there is room for improvement. When I took this course in my first year, I was still developing my skills in design and hadn’t yet realized my full potential. One area I’d like to improve is the presentation of the typography itself, as it currently feels too plain and boring. I plan to refine this by developing a more dynamic display, similar to how Adobe Fonts showcases their typefaces with real-world application examples. Overall, I believe this project has the potential to be reimagined into something I could create today, drawing on my current design knowledge, incorporating my personal style, and demonstrating my identity as a designer.
GOALS: My goals are as follows:
1. To refine the typeface, ensuring that it maintains similarities to the previous version rather than undergoing a complete alteration.
2. To redesign the presentation of the type, providing an A-Z layout for clarity.
3. To create a design that illustrates how the type will be applied, offering a clear vision of its potential usage.
PHASE 1: REVISION
This was the first phase of my revision. I aimed to keep the bubble font style from the original design, but refine it to be cleaner and more consistent, while also adding more symbols from the previous version.
FINAL
Bluffa
Bluffa is a playful display typeface that blends the words puff and bluff, capturing the spirit of lighthearted wordplay. Designed to bring a sense of fun and whimsy to any project, Bluffa adds personality and charm with just the right touch of boldness. Perfect for headlines, posters, or any design needing a bit of flair—and a bit of bluffa.